Privacy policy
Last updated: August 5, 2026
Puddle & Fur respects your privacy. This Privacy Policy explains what information we collect through puddleandfur.com during our pre-launch, why we collect it, and the choices available to you.
1. Who is responsible for your information
Puddle & Fur is responsible for deciding how personal information collected through this website is used.
For privacy questions or requests, contact: hello@puddleandfur.com.
Additional business and contact details will be added as Puddle & Fur’s legal and commercial structure is finalized.
2. Information we collect
Information you provide
If you subscribe to The Sightings, we collect your email address and record your subscription choice.
The subscription form does not ask for your name, postal address, telephone number or payment details. We are not currently selling products through this website.
If you contact us directly, we will also receive your email address and any information you choose to include in your message.
Information collected automatically
When you visit the website, Shopify and its service providers may automatically process limited technical information such as:
- Your IP address.
- Browser and device information.
- Pages viewed and approximate visit times.
- Cookie and consent preferences.
- Information needed to operate, secure and troubleshoot the website.
We do not use this information to make automated decisions about you.
3. How we use your information
We use subscriber email addresses to:
- Tell you when The Duck launches.
- Send occasional pre-launch updates from The Sightings.
- Share relevant news about Puddle & Fur and its products.
- Manage subscriptions and unsubscribe requests.
We use technical information to operate, protect and understand the basic performance of the website.
We will not send unrelated third-party promotions. We do not sell or rent subscriber email addresses.
4. Legal basis
When you subscribe, we process your email address on the basis of your consent.
Providing your email address is optional. You can withdraw your consent and unsubscribe at any time.
We may process limited technical information where necessary to operate and secure the website or to comply with legal obligations.
Where consent is required for analytics or other non-essential technologies, those technologies will be used according to the choices you make through our cookie banner.
5. Service providers
Our website is hosted by Shopify. Email addresses submitted through the subscription form are stored within our Shopify customer and subscriber records.
Shopify and its authorized subprocessors may process information on our behalf to provide hosting, security, data storage and related website services.
We may introduce an email delivery provider before sending marketing communications. If that happens, this policy will be updated to identify the provider or relevant category of provider before those communications begin.
We do not allow service providers to use subscriber email addresses for their own unrelated marketing.
For more information about Shopify’s privacy practices, visit Shopify’s Privacy Policy .
6. International data transfers
Shopify and its service providers operate internationally. This means personal information may be processed in countries outside the country where you live, including the United States, Canada and countries within the European Economic Area.
Where required, international transfers are subject to recognized legal safeguards.
7. How long we keep information
We retain subscriber email addresses until you unsubscribe, ask us to delete them, or 24 months have passed since you subscribed, whichever happens first.
We may renew this period if you actively confirm that you want to continue receiving updates.
We may retain limited records of privacy requests or unsubscribes where necessary to demonstrate compliance and ensure that we do not contact someone who has opted out.
Technical information is retained according to Shopify’s applicable settings and retention practices.
8. Your privacy rights
Depending on where you live, you may have the right to:
- Ask whether we hold personal information about you.
- Request access to that information.
- Correct inaccurate information.
- Request deletion of your information.
- Restrict or object to certain processing.
- Request a portable copy of information you provided.
- Withdraw your consent at any time.
- Opt out of the sale or sharing of personal information for targeted advertising.
Puddle & Fur does not currently sell subscriber information or share it for cross-context behavioral advertising.
To exercise a privacy right, email hello@puddleandfur.com. We may need to verify your request before acting on it.
If you are located in the European Economic Area or the United Kingdom, you may also lodge a complaint with your local data protection authority.
9. Cookies
Shopify uses cookies and similar technologies to operate and secure this website.
Depending on your location and the choices available through the cookie banner, cookies may also be used for basic analytics and performance measurement.
You can manage applicable choices through the cookie banner or your browser settings.
We are not currently running our own paid advertising campaigns or intentionally adding third-party advertising pixels to the landing page.
If our use of cookies or advertising technologies changes, we will update this policy and provide any controls required by applicable law.
10. Children
This website is not directed at children under 16, and we do not knowingly collect personal information from children.
If you believe that a child has provided information through the website, contact hello@puddleandfur.com and we will review and delete it where appropriate.
11. Changes to this policy
We may update this Privacy Policy as Puddle & Fur develops, including when we begin selling products, introduce new service providers or finalize our business details.
The “Last updated” date at the top identifies the current version.
12. Contact
For questions, access requests, corrections, unsubscribes or deletion requests, contact: